You Don’t Need Talent To Be Rich While you may be familiar with the show America’s Got Talent and maybe even Britain’s Got Talent chances are you are not familiar with the other 56 Got Talent’s. Yes. There are 56 other countries with their own Got Talent shows. There is a Belgium’s Got Talent. A Cambodia’s Got Talent. Right now you can watch a three year old DJ on South Africa’s Got Talent. The show is a global hit that spans across cultures and geography. Because it is simply a talent show. The Got Talent format is so successful because…

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IPAS 2 and Empower Network Have Merged! Have you heard the GREAT NEWS? If you have been following me or reading my blog posts, you probably already know that I have been involved with Empower Network and IPAS 2 since their inceptions… Up until now they have both been two separate entities aimed at achieving the same goals… Empower Network is a company specializing in product training in what is necessary to build any business. You build your busness through the sales of educational products that help train you on business building tactics, etc. IPAS 2 is a marketing training…

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Time To Make Money Holy cow, you got how many hours of sleep last night? 2? 4? Did you somehow get the holy grail of sleep, 8 hours? It’s no secret that most of us don’t get our recommended 8 hours of sleep. Google will tell you American’s get about 7 hours each night. I don’t believe it. You probably don’t either. And here’s the kicker… Spending 8 hours asleep goes by in a wink. But spending 8 hours at work draws out like a knife. And five hours of sleep isn’t a lot of sleep. But if you work…

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Are Straight Lines Killing Your Creativity? Nothing kills creativity like a cramped cubicle. And that’s not just an opinion. The research is there, showing that where we work greatly affects our productivity and creativity. Some psychologists at Oregon State University made an interesting discovery in 2011. Here’s what they found out through a study they did: Rounded furniture encourages productivity and creativity more than straight-edged furniture. Interesting, huh? Something about simply seeing straight edges in the objects around us, it affects our brains at the subconscious level, so that we end up thinking less creatively. Sounds like King Arthur was…

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How To Avoid A Meaningless – Corporate Life There are lots of ways to live a sad, depressing, meaningless life. Not that you’d want that. But let’s just be real; we’re surrounded by miserable people. Maybe you know some. Maybe you are one. Stuck. Caught between what you want to do and what you have to do… Sound familiar? Maybe you can relate: being burnt out. Stressed. Forgot how to be happy. Having difficulty finding pleasure in the little things of life. No time to spend with the people you love. While there are many ways to make yourself miserable……

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Not Fantasy Football, Reality Football It doesn’t matter if you are a fan or not. It’s football season and that means you are going to see something about football just about everyday. One of the ads you will see the most this year is for fantasy football sites where you can win money. These ads show people winning a million dollars for playing fantasy football and celebrating with a bottle of champagne and their best friends in a bar that was rented out for them. Dream come true right? And you can have the same thing if you just play…

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mindset

Why You Need To Stop Living With An ‘Employee’ Mindset In a recent conversation, a friend of mine said something really profound. I don’t think I’ll forget it: “Your life is like a business.” I was confused at first, But my friend explained: “Depending on how you live your life, it can grow, it can crash, it can flourish, other people invest in it, it can be used to meet other people’s needs, or for your own profit.” I stopped and thought about it, and it struck me, how many interesting parallels there are, between businesses, and our own lives….

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Re: The Problem With Visionaries “It is a mistake to look too far ahead. Only one link of the chain of destiny can be handled at a time.” Winston Churchill said that. Now. There’s something about that quote, that grates against something inside me. My inner cool, hip self doesn’t like that quote. Why? These days, everyone wants to be a “visionary.” Everyone wants to see a mile ahead and have grand visions about how things could be. Though I’m not going to say that it’s bad to be a visionary… There comes a point… Where it pays to be…

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unhappy

7 Habits Of Unhappy People If you are unhappy with your financial well-being, the fastest, easiest way to fix it is by running your own business. Or you could keep following my… 7 Habits of People Unhappy with Their Financial Situation. I wrote this list of habits after I saw a Facebook post that grabbed my attention… 22 Habits of UNHAPPY People. I liked the title, so I clicked it, read the article, nodded my head… and then stole 7 of their habits to put together my own list… “7 Habits of People Unhappy with their Financial Lives”. Here you…

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open door

Will You Walk Through The Open Door? For centuries people tried to fly, but all failed. Then, two brothers came along and made history. The Wright Brothers instantly changed the world when they made their first flight. Their flight had long-term effects too. The Wright brothers opened the door to endless innovation and advances to all man. Obvious, right? Sure, but do you know that the time span between that first flight and the first moon landing was only 66 years? Rethink that first flight now. It was the beginning of a snowball effect that would take people from being…

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Perfect Storm of Opportunity

Perfect Storm of Opportunity A recent survey published went onto reveal that 4% of people who blog make over $10,000 per month… $10,000.00! Now, let me ask you… If someone were willing to show you how you can be a part of the 4% of people that blog, and are earning $10,000+ per month, would you be interested? If you answered YES – then you owe it to yourself to attend this live webcast happening tonight at 9:00PM EDT. Here’s the link to attend: See you there,             If you are tired of trying to…

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ipas 2

IPAS 2 – How To Use Fear To Sell If you’ve studied marketing much at all, you know that fear is a powerful motivator. But it’s a much more powerful motivator when coupled with a specific catalyst. That catalyst is clear instructions about how to avoid the fearful outcome. In his book “Yes!” Robert Cialdini illustrates this powerful fact by a research study about convincing college students to get a tetanus shot. In the study, one group of students saw advertisements showing the gruesome effects of tetanus. Another group received the same advertisement with clear instructions about how to avoid…

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Blissed Out

Blissed Out – Is Your Marketing Useless? One of the most common pieces of feedback that good copywriters get from clients is, “We can’t talk that way in our industry…you need to tone this down a bit.” “Nobody in our industry talks that way.” Why do GOOD copywriters get this feedback? Because they know something that mediocre marketers do not… *** If you speak exactly the same way that everyone else in your industry speaks, you’ll never get heard. *** If all you do is speak like everyone else, YOU HAVE NO MESSAGE. Your message does not exist. Here’s one…

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tomatoes

How To Ripen Your Prospects Into Customers Imagine you go to the store and buy some tomato plants. You plant them in your garden. You water them and weed the soil and fertilize them, and wait. Then, inevitably, some of the tomatoes turn red. But not all of them, right? Now, what if someone told you, “Well, you should pick the red ones, throw away the rest of the plants, and go to the store to buy new plants.” When you ask why, they say, “Well, that’s where the tomatoes came from, you went to the store and got plants,…

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future

Are You Blue Or Yellow About Your Future? Most TV advertisements are just mindless brand reinforcement. There’s not much that online entrepreneurs can learn from studying them. But occasionally there’s a life lesson that really does hit the bullseye. Maybe you’ve seen this one by a major insurance company… They wrote life events on magnetic tiles and asked a group of people to select events that had happened to them in the past. Things like “got a promotion” and “got married” were yellow for positive. Things like “got fired” and “father died” were blue for negative. Then they put all…

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paycheck

From Just A Paycheck To Big Paydays What was your first job? Working in a restaurant? Mowing yards? Chances are you did not plan on it being your career. Your first job probably did not provide an income that you imagined living on for the rest of your life, Nor was it the type of work you imagined doing forever either. When we enter the job market we are willing to do just about anything to make our own money. Just earning a paycheck is exciting! No matter how low minimum wage was when you first started out, those first…

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wrong

WRONG! Do you know the REAL business McDonald’s is in? Think it’s burgers? Think it’s milkshakes? Think it’s food at all? Well if you did, you’d be DEAD WRONG! McDonald’s is in the business of SYSTEMS. They sell SYSTEMS to franchise owners so anyone can flip a switch, hire a bunch of zit faced teenagers and make PREDICTABLE PROFIT! The other business they’re in… REAL ESTATE McDonald’s will buy land where there is a LOT of eyeballs. Busy intersections. Shopping Malls LOTS AND LOTS OF TRAFFIC. Here’s where this gets great for YOU. McDonald’s costs around a million bucks to…

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context

Context, Contrast, and Compared To What? Compared to what? That’s a question most marketers don’t answer often enough. They tout the benefits of their product, but never put them in context. In one of the most famous direct marketing stories of all time, marketing legend Rosser Reeves bet his associate that he could increase the amount of money a blind beggar made, by adding just 3 words to the beggar’s sign. The sign said “I am blind”. Reeves added “It’s spring and…” to the sign. Sure enough, the beggar’s take increased dramatically. Reeves was employing the power of contrast. The…

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marketing lesson

Marketing Lesson (Part Two) Yesterday I asked you two questions… Question 1. On a scale of 1 to 10, with 1 being “Not a chance I’m ever going to join IPAS 2” and 10 being “I’m ready to sign up for IPAS 2 today”, where would you score yourself? and Question 2. Why didn’t you choose a LOWER number? Here’s the marketing lesson behind the two questions. Most marketers ask only closed-ended yes-or-no questions. Are you ready to buy? Are you ready to join? Then, if they receive a negative answer, they ask “Why not?” And the customer defends his…

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