There is a real art and science to doing targeted marketing, yet it can make a big difference in the profits you’ll earn, and the ease in doing so…
It’ll literally feel like you’re making marketing miracles in your business everyday by the results you’ll be getting ‘IF’ you take heed to this post! For simplicity sake, targeted marketing boils down to finding your ideal customer. Your ideal buyer.
And that’s where most slip up…
- They think everybody in their industry or little world wants what they’ve got.
- They think that their product is ‘Universal’. However that couldn’t be any further from the truth.
- NO PRODUCT has everyone as it’s prospective buyer. Not even confined within a small niche like ours.
Now you might say that things like soap, toilet paper, or light bulbs have a universal appeal.
And you’d be dead wrong…
Consider this. if you live in a communal setting like a college, you’re probably not a prospect because most often all of that will be supplied for you.
That’s millions of people you may have been wrongly marketing to. If you’re an adult in a household, or an older kid still at home, you may not be an ideal prospect either. If you’re not the one that does the shopping, the clipping coupons, the looking for the deals etc… you likely don’t care what type of shampoo or light bulbs that they get.
So… when it comes to whatever product or service you’re offering online, you’ve really got to hone in on who your ideal customer is.
- Your first bucket of prospects then may be a little more broad (this could be an opt-in form or low-end product).
- Then your next bucket might narrow these people down to more specific interests, desires, age, experience and so forth…
So much of this prospecting isn’t just in ‘choosing’ the best place to find these buyers. A great marketer takes that initial larger bucket of leads they’ve required, and then they really start to sift out to find their ideal customer for various different products and training’s…
And that’s where segmentation, email marketing, and several other factors come into play.
(And of course through this process, you really KNOW and are TALKING to your ideal customer…) If you really work on this, you can dominate your market rather quickly, and your funnels and marketing will go so deep and custom that nobody would be able to copy what you’re doing, even if they tried.
Anyhoo, thought I’d share a few powerful tips here with you today.
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It sounds complex, but you can do it, just dig in and start getting your hands dirty. Even if you’re working on other things, get on this asap, it’ll work miracles in your biznass!… And if you’re looking for a more done-for-you option, then I’d highly recommend this system here:
The marketing is already laser focused in to the ideal customer, and because it’s such a customized system, students are having a much higher success rate than they have ever experienced anywhere else.
And, it’s got a full spectrum of products available to appeal to different buyers needs and wants…
Meaning… you’ll be getting lower ticket to very high and lucrative commissions as well.
Nice? I’d say! =)
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