Hey, I hope your day is going well.
Today, I wanted to talk with you briefly about something called Market Sophistication.
It’s CRITICAL that you get this.
It should totally dictate how you talk to your target market however.
And with a little thought, you’ll see that likely, you should be talking a wee bit differently to them than you may currently be.
This can be the difference between a business that loses money and one that’s profitable.
So the question is: How sophisticated is your marketplace?
And are you speaking with them in congruence with that?
For example: Let’s say that you’re selling a weight-loss product.
How do you think you’d do putting together a product called “Lose Weight!”?
You’ve got the product bundled with a nice PDF, fancy videos, the works…
Most likely, you’d be lucky to get just a few sales!
Because that marketplace is much more sophisticated than that.
You just can’t come at it with generic information.
So you expand, how to lose weight fast without dieting, drop 10 lbs in 10 days with juicing etc…
Or say you’re teaching people how to make an income online.
Most of your target market will need much more info than just promises to “make money online”, showing fancy checks or stats of your earnings just won’t cut it anymore, and having a few testimonials sprinkled on your site will do very little for you.
4-5 years ago, sure, this could work for you like crazy.
But again, the market is too sophisticated for that now.
You need to go deeper, you need to take things to the next level. You need to be more strategic.
90% of marketers online don’t do this.
They get it all wrong.
And the few that get it right?
Well, they stand out far above the rest. And they have got killer results to show for it as well.
That’s what you want.
Avoid the hype and basic claims you see the others showing. Zig where they Zag.
Create something epic, be on the up and up about it all, and provide amazing value to others, without all the old school hype, and you’ll do amazingly well.
Ignore my advice here at your own Peril.
Knowing market sophistication can help fuel your business to new levels of profits.
And if you need an engine to put this fuel into, check this out:
It’s superior and different than anything else you’ll see out there.
And that’s probably why it’s working so well for so many partners right now.
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