If you’ve studied marketing much at all, you know that fear is a powerful motivator.
But it’s a much more powerful motivator when coupled with a specific catalyst.
That catalyst is clear instructions about how to avoid the fearful outcome.
In his book “Yes!” Robert Cialdini illustrates this powerful fact by a research study about convincing college students to get a tetanus shot.
In the study, one group of students saw advertisements showing the gruesome effects of tetanus.
Another group received the same advertisement with clear instructions about how to avoid them.
And the third, control, group, received no information.
The group that received the clear instructions were much more likely than either other group to get the shot.
When you market your product, you should use fear to motivate, but remember to couple it with simple instructions for avoiding the fearful outcome.
IPAS 2 offers clear instructions… a proven step-by-step system… for avoiding the gruesome effects of…
- Working long hours
- Working for low pay
- Working for a stupid boss
- Commuting through traffic jams
- No free time
If you’re looking for a product that offers a clear path out of the rat race, give IPAS 2 a try.
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