Have you ever heard a boss say, “Bring me solutions, not problems”?
Or, sometimes it goes like this, “Bring me answers, not questions.”
That advice used to make good sense.
- Why would you want to hunt for problems.
- Shouldn’t you be solving problems?
- Shouldn’t you be answering questions, not asking them?
Well, not in today’s world.
Customers already know what their problems are. Answers to questions can be found in the blink of a keystroke.
The most creative, and most successful, business people will be the ones who can find problems that no one else is seeing, and THEN develop answers and solutions.
Jacob Getzels of the University of Chicago put it this way, ”It is in fact the discovery and creation of problems rather than any superior knowledge, technical skill, or craftsmanship that often sets the creative person apart from others in his field.”
Yet too many entrepreneurs insist on “solving” problems that have already been solved.
Answering questions that have already been answered.
- How to design a website or landing page…
- How to develop products…
- How to close sales…
- How to construct a high-converting sales funnel…
All those questions have already been answered.
All those problems have already been solved.
What NEW problems are you finding that your customers don’t even know about yet?
That’s the question that the successful entrepreneurs of tomorrow are asking.
It’s the question we allow you to ask at IPAS 2.
We take care of all the answered problems and let you focus on asking the right questions, and driving traffic to our offers.
To get started…
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