How The Gurus Make Money On Your Self-Help Addiction
I’m going to rant today. So please bear with me.
Do you know the big reason that the self-help industry makes so much money?
- According to Wikipedia, it’s an $11 billion industry.
- Approximately 2000 self-help books are released each year.
- And then there are TV shows, YouTube videos, Seminars, and books on tape.
And how does this industry make so much money?
Well, mainly because self-help books don’t work.
That may seem counter-intuitive. But stick with me.
People mistake reading for action.
They mistake reading for actual improvement.
Our brains get a little squirt of happy juice when we a buy a book. Then our brains get a bigger squirt when we read the book. Then another squirt when we proudly display that book on our shelf or coffee table.
We kid ourselves that reading a book…even just buying a book…is the same as doing something about the problem.
But of course it’s not.
It’s just “shelf help”.
Books don’t work.
Only you can take action.
I’ve seen it happen in my own life. I’ve seen it happen to my friends. I’ve seen it happen to people trying to start a business online.
They read a book, or watch videos, or go to a seminar.
And then they don’t DO anything.
And there’s even hard evidence that reading a book does not work….
The most likely purchaser of a self-help book is someone who purchased another book on that same topic in the last 18 months (brainblogger.com)
These are the Shelf Help Junkies.
And the internet marketing world is FULL of them.
And the gurus feed their addiction. With more books, videos and seminars. That don’t work. So they need more books, videos and seminars. And on and on and on.
What does this have to do with your online business?
Well, rather than just sell you a book that you can read and display on your shelf, MTTB gives you simple, daily ACTIONS that will steadily and surely move you toward making $1000, $3000 and $5000 commissions.
Action is built in to the MTTB system.
In fact, if you do the steps and don’t make a commission in 30 days, you get 10 times your money back!
Now, that probably means MTTB won’t sell as many programs as some of our competitors. Because “action” sounds too much like “work” to some people.
Reading is easy. You can read in bed. You can read on your couch.
Reading requires no work.
But reading doesn’t work.
So, the choice is yours. You can either read a book (or watch videos or go to another free seminar) and pretend you’re taking action.
Or you can take the simple, step-by-step actions that will move you toward your money-making goals.
Never mistake reading for action.
Check out the details here.
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