Virgil Cook.com » Professional Speaking

A Professional Speaker Sets The Tone For The Message

Virgil Cook — Tue, 22 Dec 2009 23:43:30 +0000

As a professional speaker, everything you do the minute you walk into the room sets the tone for your message. Without even speaking one word, you can determine just how many people you will reach because their engagement to your message depends on you; not on them. You can have a great topic to speak on and great presentation skills, but without communication the passion you have about your topic, none of it really matters!

Go before your audience expecting to make an impact! People aren’t interested in what you know. They want your information for themselves and passion is like the “grease” that lubricates that passage of information! Do you expect that your audience will receive what you have to say? Do you communicate that you’re excited to be there and you’re also excited that they are there as well?

Be mindful of the needs of your audience. As a professional speaker, we can get caught up with our message because you know it’s what your audience needs. The problem with that train of thought is that it leaves one key person out of the equation – your audience member. Prepare yourself beforehand to figure out what your audience may want to know or needs to know and then deliver that message.

Change things up for maximum impact! There are going to be times when you can’t stay stuck to your outline. Learn to improvise and adjust to the needs of your audience. Find ways to engage them as you proceed throughout your message. Do you remember in school that one teacher you had that you could never seem to connect with? Students were falling asleep in class and the teacher still plodded on with their message! How effective is that? Change your presentation and tailor it to engage your audience no matter where they might be! Don’t stay stuck in a routine!

Relate to your audience. Relating to your audience goes beyond just speaking to them. It encompasses everything from the greeting you give, the way you dress and your tone of voice you use to address them. Part of relating to your audience means knowing who they are and what appeals to them. You’ll have to research beforehand who your audience members are. If you do this, you’ll be positioning yourself to be more relatable to them.

Passion is the key that opens their hearts and minds to receive what you have to say! If you’re passionate about your topic, that will come across in your speech by default. Conversely, if you lack passion about your topic, that too will also come across. Do you really believe in what you’re talking about? Do you see the value that you and your message have to offer your audience? When you practice your speech, do you motivate yourself? Just about every professional speaker starts off practicing by looking at themselves in the mirror! Try doing that and take a good look at what you see!

You are the key to a successful delivery of your message. If you want to see results, understand that you set the tone in your meeting and it’s up to you to maintain control of that tone!

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What Makes A Great Professional Speaker?

Virgil Cook — Wed, 09 Dec 2009 17:26:34 +0000

People think that you have to have all this skill and talent to become a professional speaker; however, there are other important factors that determine your success. Technically, you can say and do all the right things. You can have the right information and present it in an organized format, but your true success will be found in your ability to connect with your audience rather than presenting a speech well. People don’t care how much you know until they know how much you care!

Here are your real tools that you’ll need to have that will spur you on to success! Making a mistake at the podium doesn’t mean failure. Your biggest mistake is not reaching your audience with the message you have!

1. Your attitude speaks through and through. Why are you presenting this information? Are you here because it’s a job requirement or a way to make money? The attitude you take concerning the material you present will show through in your presentation.

2. Your passion communicates more than you’ll ever say! Passion brings a professional speaker‘s material to life for their audience. Your audience will know if you are passionate about what you’re speaking about or not. Moreover, they will need to draw on your passion to move them into taking action.

3. Your ability to empathize with the needs and wants of your audience will make you a success! You must have an ability to respond in a split second to the needs of your audience. In order to do this, you have to start interacting with your audience to get a feel for where their hearts and minds are concerning your message. You’ll have to think quickly on your feet and be able to adjust your message and you’ll have to become sensitive to “feeling” out your audience.

4. Your ability to make your message easy to understand and implement will help you reach more people! The easier your solution is, the easier it will be for your audience to take the action you’re recommending in your presentation.

5. Your physical energy communicates the passion and life in your message. Excitement is contagious. So is monotony. You’ve got to get your audience excited about what you’ll be presenting. This requires having the physical energy to rev up your audience as you speak excitedly, move about the room excitedly and present your material in an exciting manner.

6. You must love in order to become a success. This is the heart and soul of true charisma. A general love for what you do, the topics you speak on and the people you’re speaking to are needed elements to your speaking career. This love will pass on even when you are talking about the latest theory in quantum mechanics!

These little talked about characteristics will be the true foundation of your success! More than technical skill, these soft skills are the real tools you’ll need to get bigger paid speaking jobs. These tools are the elements that will draw your audience to you. If you take the time to work on building these skills, your success will be inevitable.

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How To Feel Confident In Front Of Your Audience

Virgil Cook — Sat, 05 Dec 2009 16:18:13 +0000

The fear of public speaking is one of the top fears that people have. Statistics show that over 41% of people have some level of fear or anxiety with regards to speaking in front of an audience. This fear often manifests as excessive sweating, sweaty palms, increased heart rates, blanking out (memory loss), nausea and sometimes difficulty breathing. There are many speakers who have been in front of audiences for years and they still deal with anxiety to some degree.

Since having this fear often has no bearing on whether you have to do a presentation or not, you’ll have to find some ways to overcome your anxiety. The first step is to know that you are not alone and that you can prepare in advance so that the level of fear you feel is significantly reduced. Here are some other interesting statistics.

- Proper presentation and rehearsal of your message can reduce your fear by about 75%.

- Utilizing breathing techniques can reduce your anxiety by another 15%.

- Preparing for your mental state can reduce your fear the remaining 10%.

With these statistics in mind, here are some preparation tips to help you relax and reduce how you feel before going in front of your audience.

1. Know the environment you will speak in. Become familiar with the area by arriving early and walking around. Know how much space you have and the physical distance between you and your audience. As you acclimate yourself to your stage, you will find yourself feeling more comfortable.

2. Know your audience. You should find out who comprises your audience and do some research to find out their likes and dislikes. When they enter the room, greet them and take time to get to know some faces.

3. Know your presentation inside and out. If you don’t know what you’ll be presenting how can you expect yourself to feel fearless?

4. Implement breathing techniques to help you relax. Breathing techniques have been scientifically proven to invigorate the body and help you get rid of nervousness.

5. See yourself on stage before you actually get there. Replay images of your successful presentation in your mind. If you visual success, you’ll find it.

6. Know that your audience wants you to succeed. Your success means they get what they want and need. If they’ve paid money to attend your presentation, they have a personal stake in your success. If you’re providing training, they have a personal stake in your success. If you’re delivering a graduation speech at a local university, the graduating class has a personal stake. Get the idea? Your audience wants you to succeed.

7. Don’t draw attention to your being nervous. Many people won’t even realize that you are nervous. Most times you will find that while you have your audience’s attention, they are really thinking about themselves. They are absorbing what you say and processing that into how that relates to them.

8. Know that there is a purpose to your message. You have a message to deliver. Sometimes it’s a cause that you are passionate about. Other times, it may be training that your company needs you to give.

Preparation is the key to your success! Through preparation, you can also overcome most if not all of the feelings of fear that you might have so prepare, prepare, prepare!

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6 Questions That Professional Speakers Answer

Virgil Cook — Tue, 01 Dec 2009 22:08:13 +0000

In any presentation, there are basic pieces of information that an audience should receive from their presenter. You are the problem solver presenting a solution that will benefit your audience. Even if you are just blessing the newlyweds at your best friend’s wedding, you will still have questions that must be answered. The presentation should answer who, what, when, where, why and how regarding your topic. In giving that information, your presentation will have clarity and will be on track to give the detail necessary to your audience.

1. Who – Who is your target audience? What would they like to know about regarding your presentation? Do they have any preconceived notions about your material? What are their concerns? Are you addressing the “who” you targeted in your research? When you address the “who” of your message, you are better able to relate with your audience. They will feel like you are speaking directly to them. They will give you their attention because they feel like their needs are being addressed.

2. What – What is the message you want to communicate? What are the issues? What are the solutions? The “what” in your message is the backbone of your presentation? It is your purpose of your message and the reason you are speaking. It is also the reason why people come to hear you.

3. When – When is the recommended time to take action? Is there a sense of urgency in your presentation? Stressing the “when” aspect of your message is especially important when you want your audience to take action immediately following the presentation – i.e. – sign up for a class, sell promotional materials, implement what was learned)

4. Where – Where is the problem located? Where can your audience find the help they need? “Where” signifies direction. This leads your audience somewhere in your presentation. Where would you like to take them? Common “where” statements include “across America today”, “in college campuses nationwide”, “in the construction industry”, and “in families in California”.

5. Why – Why should they take action? What are the motivating factors in prompting your audience to take action? The main focus here is inspiration and motivation to take action. Not only do you want them to listen to you, but you want your audience to take action on what you’ve said. You want to somehow improve their lives and honing your message on the “why” is a critical necessity.

6. How – How can they respond to your message? How can they take action based on what they’ve heard? This is the learning and teaching portion of your message. This can be the “how-to” section telling them how they can easily improve their lives. This section often incorporates steps to follow.

There are still many more questions that your presentation should answer. As you piece all of these bits of information together, you’ll be giving your audience the detailed answers they are looking for. You also present yourself as the credible source of information you want to present yourself to be!

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10 Tips For Professional Speakers

Virgil Cook — Wed, 25 Nov 2009 14:34:18 +0000

Put your best foot forward every time! One of the reasons that many people fear taking the podium is because they are afraid of being the focal point of everyone’s attention and they don’t want to make a fool of themselves. There are several things you can do to “fool-proof” your speaking event so that you present well every single time!

1. Take the time to prepare well for your presentation. Preparation enhances your confidence and it’s also an opportunity to refine any weak areas in your presentation.

2. Begin and end your presentation on time. Arriving late to your presentation is simply unprofessional; not to mention that it won’t win you any points with your crowd. Also speaking overtime shows your audience that you don’t value their time.

3. Know your audience. The only way you can really relate your audience is if you know who they are. Profile your audience. Are they male or female? What income bracket are they in? Why would they attend your presentation?

4. Dress appropriately for your audience. Not all speaking engagements require a business suit! There are many places where business casual attire has become the norm. Before your audience even hears your message, they are already sizing you up and this is impacting whether or not they are hearing what you have to say!

5. Have a backup plan for visual aids used in your presentation. You’ve selected to use visual aids because you thought they would be helpful in getting your message across. What happens when laptops fail or the room cannot accommodate presentation equipment? Create a plan on how you would handle a situation like that.

6. Tone down information overload. Yes, you can overload your audience with too much information and if you’re not careful, you’ll lose them. They’ll mentally check out. As a speaker, you’ll want to present enough information that hooks them into getting more information from you!

7. Don’t use inappropriate humor. Humor can be a tricky thing working for you or against you. You will really have to know your audience in order to use jokes or humor appropriately.

8. Vary your speech tones. The monotonous speaker will lose their audience within the first 15 minutes. It’s okay to be animated during your presentation and in fact, doing so will transmit flair and passion that keeps people engaged in your message.

9. Relate your topic back to your audience. Basically, stop talking about yourself! Your audience might want to hear a testimony or two, but mostly, they’ll want to hear about them and how your presentation can help them!

10. Solidify your message. Support your ideas with data and evidence and build a solid case for your viewpoints. You can use statistics, testimonies, demonstrations, pictures and more!

Your presentation can be fool proof if you take the time to minimize mistakes. By going through these key points, you can assure yourself that you are well prepared for any challenge that might come your way and you will experience the success you’ve always dreamed of!

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