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Copywriting Archives

Procrastination – 7 Tips To Stop Procrastinating

One of our most common problems is procrastination.

We know what we want to do and should do. But still we end up spending hours upon hours doing “easier” work or escaping via TV, blogs, or music.

Now, there is nothing wrong with a little escape from time to time, but if you procrastinate too much, you will not get the most important things done, and you will also send yourself into negative spirals where your self-esteem plummets, and you spend your days in a vague, negative funk.

So what can you do? Read the rest of this entry

How To Build A Funded Proposal Will Interest You If You Hate To Sell

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If you are reading this post prior to May 15, 2012, then you still have time to get registered for our How To Build A Funded Proposal Workshop - registration deadline is May 15, 2012.

If you’re in network marketing/direct sales, then one thing you might notice, is that the people who become overnight successes, are usually very good with people, and are also very comfortable with selling.

They’re the people who will get up on stage at events, and have no hesitation speaking to a room full of people.

And the best ones ooze charisma… they attract others to them like a flame attracts moths.

The problem for me (and a lot of others), when I got started, is I wasn’t one of them.

I was always the kid at high school, who’d try to blend in, and not get noticed.

And, I carried that shyness into my twenties…

So what do you do, when you’ve just turned 62 years old, you’ve invested your entire life savings into a direct sales business, and now you’re expected to go prospect strangers? Read the rest of this entry

Here’s EXACTLY What I’d Do To Make My First $1000 Online

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Here’s EXACTLY what I’d do to make my first 1K online…

Building a business online…

It’s very much a numbers game.

Let’s say that your goal was to make your first $1,000 online, but you could only work part-time (since you’re already busy).

If I were you, here’s exactly how I’d do it:

First, when building your own email list, your average subscriber is going to be worth around $2-$5 per month.

That’s assuming you are marketing to them, recommending good products as an affiliate.

You can find thousands of products to promote on a site like ClickBank.com (and of course, you only promote good products that help people – no crap). Read the rest of this entry

Scarcity

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A few decades back, a guy by the name of Robert Cialdini wrote a famous book called ‘Influence.’

The book has become the bible of the saviest marketers, because the 6 principles of influence taught in that book can be used to get people to buy lots of your stuff (and enjoy doing so).

One of these principles is Scarcity. You probably knew that one.

People will naturally pay higher prices for things in limited quantities…and are much more likely to buy sooner to avoid missing out.

Here’s my trick question:

Can you name the other 5 principles?

(I’ll give you a hint- they start with the letters R, C, S, L, A)

If you can’t, then I have 2 things to say to you. Read the rest of this entry

My Online Business Empire – 2 Things KILLING Your Business (Part 2)

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Today I will share with you the second part of the 2 Things KILLING Your Business and how you can use My Online Business Empire to solve these things.

Yesterday, I shared with you the 2 reasons why most can’t make an online business work, and we looked at reason number 1:

1.) They are spending their time on the wrong things.

2.) They are constantly changing directions (so they never get traction).

Today, I want to talk to you about reason number 2.

Here’s the thing: every single day… you’re getting emails from different gurus, telling you to buy more stuff.

And I’ll admit… I even do the same thing from time to time, except my stuff actually works ; ) Read the rest of this entry

Copywriting Is The Most Critical Component In Marketing

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Copywriting Is The Most Critical Component In Marketing

Copywriting is the most critical component in marketing as it is the bridge that creates common ground between you and your prospects and customers. It allows you to develop rapport through the use of the written word, and when used properly it can move people to take action.

This article addresses copywriting and specifically how it applies to direct response internet marketing. I have no doubt you’ll find the content incredibly valuable and receive immediate benefit from applying the methods taught here in your copywriting.

Speed Copy and Hot Qualified Leads - What are the 10 Magic Words that keep prospects riveted to your copy – what they are and how to use them.
Three simple questions that cut hours out of your writing time – and get you going in the most powerful, profitable direction
Five shortcuts that zero-in on powerful buying “hot buttons” for your prospects!
The magical “rule of 7″ – how to get prospects to psychologically “take ownership” of your product so they have no choice but to buy it!
Secrets of Pay Per Click advertising
How to get a firehose of traffic to your site through your copywriting
Blog traffic secrets

Here are the 10 Magical Words that Speed Copy and Hot Qualified Leads Read the rest of this entry

Copywriting Lyrics

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Within this article on copywriting lyrics, we will look at this particular field a little more closely.

Copywriting takes on a similar form no matter what niche you are writing for. This is exactly true when copywriting lyrics. When you are working at copywriting lyrics, you are writing a message to a certain audience. To do this, you must understand the way that your audience thinks and acts and what sort of message is going to appeal to them. Many people write songs every year but these are not played on the radio because it is not something meets with the audience’s thoughts and feelings. People who are good at copywriting lyrics know what their audience wants and gives it to them. Read the rest of this entry

Radio Ad Copywriting

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Within this article on radio ad copywriting, we will look at what makes up a successful radio ad. Copywriting is similar because you are always trying to sell a product but the way that you write and sell will be different depending upon the particular media vehicle that you choose to use.

Whenever you start to do radio ad copywriting, you must make sure to first do your research. Research is one of the most important parts of the job and this is true no matter what type of copywriting you are doing. If you do not do your initial research, you will not know how to present your message to your target audience. Read the rest of this entry

Web Copywriting

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Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting. Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting.

There is a great deal of demand for Web copywriting today as more and more people realize the importance of good web content. This is critical for two reasons and explains why there is such a demand for Web copywriting. The first reason is that there are more than 4 billion web pages out there according to Google and this number continues to grow in leaps and bounds every day. With such a large number of web pages, it is very hard for your website to get noticed if you’re writing average Read the rest of this entry

Search Engine Copywriting

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Search engine copywriting is a field that continues to develop each and every day. Copywriting as a field continues to grow but this particular niche is growing at a much faster rate than the overall field. As the Internet continues to grow, more and more companies are relying up on the Internet for a higher percentage of sales. This will ensure that search engine copywriting will continue to be in demand.

To give a general background on search engine copywriting, we must first look at why this field is growing so rapidly. The number of searches that are done on the Internet is in the hundreds of billions annually. The way that most people are able to get to a website these days is through search engines. It is much harder for your website to be highly ranked without being optimized for search engines. Read the rest of this entry

SEO Copywriting Services – Part 2

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Within this article today, we will look at SEO copywriting services from a couple of different perspectives. Within the first half of this article, we’ll help you look at good SEO copywriting services and we will use the second half of this article to show you how to develop good SEO copywriting services.

If you are looking for an SEO copywriting services company, there are many to choose from on the Internet today. When you are looking for an expert within this field, do not take the first company that you come across. You want to ask certain questions to make sure that the company knows what it is doing and that it has been successful at developing high ranking websites in the past. You want to ask the company how long it has been around and what particular niches it has focused on. You want to make sure that this SEO copywriting service company can understand your niche so that it can write effectively for both the search bots as well as the people searching for your product or service. You want to ask for testimonials from a couple of previous clients of the SEO copywriting services company. Read the rest of this entry

SEO Copywriting Services – Part 1

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There are a great many companies that offer SEO copywriting service. This is a very competitive field but it is a growing field due to the demand and need for good web content. This article will focus on how you can sell SEO copywriting service.

The first key when talking about SEO copywriting service is to make sure that you have a good understanding of copywriting and experience within the field. Copywriting is a subject that takes a great deal of time to learn so you want to make sure that you have some experience and education before you start to go the route of an SEO copywriting service. Read the rest of this entry

Direct Response Copywriting

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There is a great deal of direct response copywriting in the world today. Direct response copywriting can take several different forms. It could encompass a direct-mail campaign as well as direct response ads. Within this article today on direct response copywriting, we will look at what this entails and where you can find more information about direct response copywriting.

To learn more about direct response copywriting, you should look at one of the masters: Dan Kennedy. He has written many books which you should look into. Dan has done many different areas of copywriting but direct response copywriting is one of his specialties. Read the rest of this entry

Copywriting Assignments

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There are numerous methods for you to acquire copywriting assignments. Within this article today, we will focus on different websites where you can acquire copywriting assignments as well as how to acquire clients who will bring you copywriting assignments.

There are many different online freelance marketplaces where you can acquire copywriting science. There are two particular websites which stand head and shoulders above most others. The first of these is Guru Employer. This is the biggest online freelance marketplace. He second of these three websites is Elance.com. Each of these websites has a search agent which can e-mail you jobs based upon the desired search criteria which you would like. Most of the websites do usually charge a subscription fee, whether it be monthly or quarterly. This can be a great investment because you will have access to copywriting assignments that you would not normally have seen. Read the rest of this entry

Million Dollar Copywriting

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Copywriting can be a very lucrative field and is for many writers out there today. Within this article today, we’ll focus on how you can make copywriting a strong field for you so that you have million-dollar copywriting.

The first key and developing million-dollar copywriting is to make sure that you have the right skills for the job. Many people will focus on copywriting as a potentially lucrative field but do not have the necessary experience or expertise for this area. When you are looking to make a great deal of money in copywriting, make sure that you have a solid base of copywriting experience before you start to sell your services. If you have a solid base of copywriting experience along with testimonials and references from past work, you will have a better chance at being able to set your own rate. Read the rest of this entry

Freelance Copywriting Jobs

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You can find that there are numerous freelance copywriting jobs out there. Within this article today, we’ll look at a couple of the different websites and how you can make sure to set yourself apart from all of the other freelancers out there.

Our first task is to identify the different marketplaces where you should have a subscription. The website that will be profiled first is Elance.com. This particular marketplace has a very strong following as more than 100,000 potential customers come by the website each week. You are able to sign up to sell your services and the system allows you to upload your best work to sell yourself to potential clients. There is also a search agents in place so that you can have jobs that meet your criteria e-mailed to you on a daily basis. Cost for a subscription to this particular website can range from eight dollars per month up to one hundred twenty dollars per month. Read the rest of this entry

Copywriting Training

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Writing is a great field to get into and much of this article today will look at ways that you can focus on copywriting training. There are many different ways that you can learn more about copywriting. This article will focus on different resources for you to help in your copywriting training.

The first resource that you should look for in copywriting training would be any book by Dan Kennedy. He is one of the world’s foremost experts on copywriting, specifically direct response writing. Direct response writing is copywriting where people respond immediately to the offer that you present to them. This is often done in the form of direct mail. One of the very good books that he wrote is called The Ultimate Sales Letter.

If you would like an introduction into copywriting, visit your local library. You will find that there should be at least one or two do-it-yourself books on copywriting training. Another great resource to help you would be the Internet. There are many different resources out there to help you in your copywriting training. Here are a couple of good websites which have tutorials on operating which you can use at your own convenience. The first website which you should visit is: Copywriting Tutorials. The second website that you should visit is: Ad Copy Writing. Each of these websites has different steps that you should work on so that you do not have to learn everything at once. You can learn at your own pace and when you have the time available. Read the rest of this entry

Copywriting Tips (cont)

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Within this article today on copywriting tips, we’ll look at how you can acquire more clients as well as improve your writing skills.

Improving these two skills will allow you to have a meteoric rise in the income that you bring in. Many copywriters are very strong in their profession but are not very good at procuring clients. If you are able to sell yourself to potential clients, you’ll never find yourself short of work. The ability to sell yourself is what will set you apart from all the other freelance copywriters out there. You must make sure that you have a portfolio of your best work. Within this portfolio, you’ll want to have a letter explaining your qualifications along with samples of your writing as well as testimonials from your previous jobs.

If you are able to e-mail this to your potential clients, this will help set you apart. They can see the professional work you have done in the past as well as the client base that you currently work with. If you are able to reference Fortune 500 companies you have worked with, this will continue to improve your credibility. If you are just starting out in the copywriting field, delete the potential references and replace this with more work that you have done in the past. If you have worked for an advertising agency and are beginning to freelance, make sure to include some the work that you have done at the advertising agency. Read the rest of this entry

Copywriting Rates

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Within this article on copywriting rates, we’ll look at how much you can make both employed as a copywriter as well as what type of copywriting rates you can charge if you are a freelancer.

If you are employed as a copywriter, you can make a small amount or large amount of money depending on your expertise and how you sell yourself. The average writer in 2005 earned roughly around $60,000 including bonuses, according to Advertising Age. This was quoted at the following website: http://www.collegeboard.com. Read the rest of this entry

Copywriting As A Job

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Within this article today we will look at what copywriting as a job has to offer.

There is a great deal of benefits if you have copywriting as a job. The salary for a copywriter is much higher than the average wage in the United States. According to the magazine Advertising Age, the average salary for a copywriter in the United States is right around $60,000 when you include bonuses and that was for the year 2005. You can imagine that the income will be higher now, given that there has been inflation in the last two years. The Bureau of Labor Statistics comes up with a similar but slightly lower number, right around $57,000 for a copywriter. Read the rest of this entry