- One of the most common pieces of feedback that good copywriters get from clients is, “We can’t talk that way in our industry…you need to tone this down a bit.”
- “Nobody in our industry talks that way.”
Why do GOOD copywriters get this feedback?
Because they know something that mediocre marketers do not…
*** If you speak exactly the same way that everyone else in your industry speaks, you’ll never get heard. ***
If all you do is speak like everyone else, YOU HAVE NO MESSAGE. Your message does not exist.
Here’s one of my favorite quotes…
“If the value you are espousing is one that could never get anyone, anywhere, sent to prison, then strictly democratically speaking you are useless”- M. Slouka
If your sales copy could never get anyone, anywhere excited, pissed off, turned on, riled up, blissed out, psyched up, or seeing things with new eyes, then from a sales standpoint it is useless.
Does your copy get people excited? Turned on? Riled up? Blissed out?
If not, you need to check out IPAS 2.
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