Most TV advertisements are just mindless brand reinforcement.
There’s not much that online entrepreneurs can learn from studying them.
But occasionally there’s a life lesson that really does hit the bullseye.
Maybe you’ve seen this one by a major insurance company…
They wrote life events on magnetic tiles and asked a group of people to select events that had happened to them in the past.
Things like “got a promotion” and “got married” were yellow for positive.
Things like “got fired” and “father died” were blue for negative.
Then they put all those tiles on a big magnetic board called “past.”
Then they had the same people select events that they THOUGHT would happen to them in the future. Once again blue=negative, yellow=positive. And they put those tiles on a different board called “future.”
The “past” board was a LOT bluer (negative) than the future board.
What the insurance company was trying to prove is that our belief about the future is far too optimistic based on the FACTS of the past.
So, you should have more insurance than you probably have. More bad things are going to happen than you think!
And I agree.
We’re overly optimistic or more accurately, overly naive.
And that can get us into serious trouble.
What does this have to do with your online business dreams?
Well, get started.
The future, if we’re to believe our own experiences, will not be as bright as we think unless we take bold, decisive, massive action to “insure” that it is.
If you keep doing the same things and expect different results, you’re insane, and underinsured!
Take action today…
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