A short message today.
I want to ask you a couple of quick questions. There’s a marketing lesson to this as well, which I’ll explain in tomorrow’s post.
On a scale of 1 to 10, with 1 being “Not a chance I’m ever going to join IPAS 2” and 10 being “I’m ready to sign up for IPAS 2 today”, where would you score yourself?
Did you think of a number?
Write it down…
Why didn’t you choose a LOWER number?
I would like you to think of the answer to that question for just a few minutes. Why didn’t you choose a LOWER number?
And I’ll explain the marketing lesson tomorrow.
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